THE GOAL

Duell is a Finnish based company with subsidiaries European countries. Duell is the leading powersports aftermarket distributor in the Nordics with a rapidly growing presence in the Europe. Duell’s portfolio covers motorcycle, ATV, snowmobile, bicycle, and marine products. I am the content creator for Duell in their social media channels for their two brands: Halvarssons and Lindstrands. These brands provide high tech motorcycle garments.

The goal for Duell is to reach a wider audience on social media and attract people to the websites of the brands and boost the product dealer shops - creating higher sales. Both brands have a good reputation, so the goal is to create interesting content on a regular basis to get more reach and followers.

THE RESULT

I took over the platforms in the start of the year of 2022. I changed the social media plan together with Duell, when it comes to strategy and the visual style also. We have seen a great change on the volume of new followers on these pages that had very little reach earlier. The pages are still on the growing path, but the speed has been great and the campaigns that I have created for Halvarssons have been very successful with attracting new valid followers for the brand. The growth for followers on Halvarssons Instagram page has been in the first six months 200 % since I took over.

Instagram

@halvarssonsmc

@lindstransmc

All materials on this project are owned and copyrighted by Duell Oyj.